Case study · Grocery
How this Grocery runs everything from one order board.
GB
GreenBasket
Grocery · Lagos, Nigeria
−60%
missed orders
+30%
repeat customers
1 board
for every channel
The challenge
Orders reached Grocery through half a dozen disconnected places — chats, calls, walk-ins — and staff spent the rush copying them by hand. Things slipped, and nobody could see the whole picture at once.
Orders in a dozen places
Chats, calls and walk-ins all landed somewhere different, with nothing joining them up.
Things slipped in the rush
Staff copied orders by hand under pressure, so mistakes and missed tickets were routine.
No single view
Nobody could see the whole day at once — orders, payments and fulfilment lived apart.
The solution
They put every channel onto one Caluchi board and let customers order and pay for themselves, so the team could focus on the work instead of the admin.
Order from any channel
WhatsApp, Telegram, the web storefront and QR service points all land on one live board.
Pay however they like
Cards and transfers online, cash and POS in person — every payment tallied automatically.
Fulfil without the chase
Deliveries, pickups and service points are tracked to completion, with a rider assigned when needed.
“A 2,000-item catalogue our staff can actually keep current, and live rider tracking so shoppers stop calling to ask ‘where’s my order’. Support went quiet — in a good way.”
GB
The owner
Owner · Lagos, Nigeria
The result
Within weeks the guesswork was gone: fewer missed orders, faster turnaround, and a clear view of every naira — across every channel, from one screen.
Company
IndustryGrocery
LocationLagos, Nigeria
On Caluchi since2025
PlanGrowth
Run your restaurant on Caluchi
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